As communication technology is accelerating the pace of globalization, companies need executives with skill sets that can help them harness technology for global market expansion. This Executive Certificate Program will provide participants with the cutting edge skill to conduct international business in a networked global economy. Participants will learn to leverage web technology to tap global markets, with some of the most unique and emerging ideas, tools, and technologies that can be leveraged for global growth. They include, but are not limited to: new sources of competitive advantage in a networked economy, global mega trends, cutting edge translation technologies, web globalization technologies, global content management, global e-business assessment, a cultural customization tool-kit, international search engine optimization techniques, and global online consumer segmentation tools.